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East Street Bottling Co.








East Street Bottling Co. is an alcoholic drinks company that embodies a sense of place – both their product and branding is rooted in the identity of their home town of Rye, East Sussex. They produce Gin and Tonic using hand picked and local ingredients, flavoured with Alexander plants from the coastal Rye Harbour Nature Reserve.  

The logo comes from the shape of the town’s Ypres Tower (also known as Rye Castle), combined with a vintage typeface found on a Rye Harbour Lifeboat poster. Each tin design uses vibrant colours to show the brand’s character, presented through historic and cultural references to the town.